Vizcaya Museum & Gardens · Creative Director
Creative continuity for a living landmark
From 2020 to 2026, I was Vizcaya's creative partner, keeping one brand system consistent across departments, from a $20M capital campaign to bilingual programs for students. Every piece went through the same review before it reached print.
Read the case study ↗Novis Living · Creative Director
A complex proposal, made easy to discuss
A Harlem developer was competing in a community vote on its redevelopment proposal. I led the bilingual presentation and script so residents could follow it in the room and keep discussing it at home. Novis won more than 75% of the vote.
Read the case study ↗Future Bound Miami · Creative Director & PM
Launching Florida's first children's savings program
The program had to be built from scratch, with more than a dozen partners and a tight deadline. I led the research behind its positioning and managed the multilingual launch.
Read the case study ↗Tano Skincare · Creative Director
From taped labels to a shelf-ready brand
A founder arrived with a strong product in amber jars with taped-on labels. The packaging we built won a 2026 NYX Silver Award, and he came back for every launch.
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