Abstract olive-green light and movement

Selected Work

A few projects, and the thinking behind them.

Novis Living bilingual presentation

Novis Living

A complex proposal, made easy to discuss

A Harlem developer was competing in a community vote on its redevelopment proposal. I shaped the bilingual presentation and script so residents could follow it in the room and keep discussing it at home. Novis won more than 75% of the vote.

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Future Bound Miami launch materials

Future Bound Miami

Launching Florida's first children's savings program

The program had to be built from scratch, with more than a dozen partners and a tight deadline. As creative director and project manager, I led the research behind its positioning and managed the multilingual launch.

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Vizcaya Museum & Gardens annual report spread

Vizcaya Museum & Gardens

Creative continuity for a living landmark

Since 2020, I've been Vizcaya's creative partner, keeping one brand system consistent across departments, from a $20M capital campaign to bilingual programs for students. Every piece goes through the same review before it reaches print.

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Tano Skincare product photography

Tano Skincare

From taped labels to a shelf-ready brand

A founder arrived with a strong product and amber jars with taped-on labels. The identity and packaging we built together won a 2026 NYX Silver Award, and he has come back for every launch and investor conversation since.

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After the work

Lilian and her team have a solid understanding of the Vizcaya brand, so their recommendations and design work are on point. Communication is easy, requests get executed with very little back-and-forth or delays, and they've given us excellent suggestions to evolve and improve the brand through our review process.

Alex Serna

Vizcaya Museum & Gardens