About
ABOUT LILIAN
I’m Lilian Santini, a Creative Director and Brand Strategist based in Miami, serving brands and creative teams across South Florida and beyond. I help organizations find clarity, alignment, and creative momentum for what’s next.
For organizations, I develop brand strategies, visual identities, and creative systems that bring purpose and design into harmony—offering two decades of expertise without the full-time overhead.
For founders and teams in transition, I provide creative direction and strategic guidance, helping you navigate growth, rebrands, or moments of change with clarity and confidence.
Whether you’re evolving your brand, refining your story, or shaping something new, I help you move forward with focus, intention, and creativity.
My work is guided by curiosity, clarity, and care—for the brands I build and the people behind them.
What You Can Expect
Clear strategy, thoughtful design
Creative direction with purpose
Fast, confident decisions
Support through brand transitions
Brands built with clarity and soul
Work that feels alive and true
HOW I WORK
Working with me is collaborative, intentional, and grounded in clear communication. Here’s what you can expect:
1. Discovery and Fit
We start with a conversation to define your goals, understand your challenges, and see if we’re the right fit.
2. Custom Roadmap
I develop a plan tailored to your needs—whether that means full brand strategy, creative direction, or project leadership. Every engagement is designed around your context, not a template.
3. Thoughtful Onboarding
Once we decide to move forward, I guide you through a structured yet simple onboarding process. You’ll know what to expect, what I need from you, and what happens next.
4. Collaboration in Motion
We work side by side through strategy sessions, creative reviews, and progress checkpoints. You’ll always have visibility into decisions, timelines, and deliverables.
5. Clarity and Continuity
We close with a clear summary of outcomes, next steps, and assets. From there, I can stay on as a creative partner, advisor, or fractional leader—depending on what serves you best.
Who I Serve.
01
Leaders and founders ready for clarity
You’re building something meaningful and want a creative partner who sees both the vision and the details.
02
Creative teams in transition
You’re growing, rebranding, or launching—and need direction that aligns brand, messaging, and creative execution.
03
Purpose-driven brands evolving their identity
You’re scaling, refining, or repositioning, and you want your story and visuals to evolve with intention.
04
Organizations that value creativity and collaboration
You believe in beauty with purpose, and you know creative work is strongest when led with trust and clarity.
my creative Practice
Figments of Creativity
Creativity doesn’t happen in isolation: it evolves through reflection, exploration, and play.
This is the space where I share the creative, personal, and poetic side of my work.