About
ABOUT LILIAN
I’m a Miami-based Creative Director, Brand Strategist, and writer. I moved to the U.S. from Brazil after college with $80 and a big appetite for possibility. I didn’t know exactly where I’d land, but I knew I was meant to build a life around taste, language, and making meaning. That’s still what I do.
For the past two decades, I’ve helped beauty, wellness, and mission-driven teams translate complex visions into creative systems that hold up across packaging, digital, and everything in between.
Writing is part of my creative practice. I write essays and reflections on creativity, identity, and the inner life behind the work; the human thread branding is always trying to hold.
If you’re shaping a new brand or stewarding a legacy, I’m here to help you move forward with intention and a very sharp eye.
What You Can Expect
Effective strategy, sensory design
Creative direction with a point of view
Decisive leadership, less noise
Steady hands through brand transitions
Identity built with logic and soul
Work that feels tactile and true
HOW I WORK
Working with me is collaborative, intentional, and grounded in clear communication. Here’s what you can expect:
1. Discovery and Fit
We start with a conversation to define your goals, understand your challenges, and see if we’re the right fit.
2. Custom Roadmap
I develop a plan tailored to your needs—whether that means full brand strategy, creative direction, or project leadership. Every engagement is designed around your context, not a template.
3. Thoughtful Onboarding
Once we decide to move forward, I guide you through a structured yet simple onboarding process. You’ll know what to expect, what I need from you, and what happens next.
4. Collaboration in Motion
We work side by side through strategy sessions, creative reviews, and progress checkpoints. You’ll always have visibility into decisions, timelines, and deliverables.
5. Clarity and Continuity
We close with a clear summary of outcomes, next steps, and assets. From there, I can stay on as a creative partner, advisor, or fractional leader—depending on what serves you best.
Who I Serve.
01
Leaders and founders ready for clarity
You’re building something meaningful and want a creative partner who sees both the vision and the details.
02
Creative teams in transition
You’re growing, rebranding, or launching—and need direction that aligns brand, messaging, and creative execution.
03
Purpose-driven brands evolving their identity
You’re scaling, refining, or repositioning, and you want your story and visuals to evolve with intention.
04
Organizations that value creativity and collaboration
You believe in beauty with purpose, and you know creative work is strongest when led with trust and clarity.
my creative Practice
Figments of Creativity
Creativity doesn’t happen in isolation: it evolves through reflection, exploration, and play.
This is the space where I share the creative, personal, and poetic side of my work.