About

ABOUT LILIAN

I’m a Fractional Creative Director helping brands refine storytelling, visual strategy and leadership. When I’m not transforming brands, you’ll find me exploring new cultures and spending time with my husband and our dachshunds. I recharge through coloring books, knitting, and staying current with tech trends—activities that remind me that the best things in life blend creativity with purpose.

Lilian Santini
SKILLSET

Creativity
Strategic Thinking Adaptability
Time Management Problem Solving Communication

I partner with growing brands, creative companies, and cultural institutions to provide high-level creative leadership on a flexible basis. As a Fractional Creative Director, I guide brand strategy, visual direction, and creative team management for product launches, campaigns, and rebrands. With a thoughtful, hands-on approach, I help companies refine brand storytelling, create cohesive visuals, and align creative efforts with business goals.

Whether working with in-house teams or managing creative projects directly, I ensure brands deliver impactful, strategic results without the need for a full-time executive.

Who I Serve.

01

Growing companies in creative industries (e.g., fashion, tech, lifestyle) needing part-time leadership in creative direction for product launches, campaigns, and visual assets.

02

Cultural institutions, museums, and galleries seeking high-level creative oversight to ensure impactful audience engagement and cohesive branding.

03

Established companies undergoing rebranding or expanding internationally, looking for someone to lead creative teams, refine brand storytelling, and align visuals with strategy.

04

Entrepreneurial brands with high creative demands that require visionaries to shape strategy, design, and marketing while managing execution.
Digital Creative Director, Fractional Visual Strategist, Part-Time Brand Innovator, On-Demand Creative Consultant, Agile Design Leader
Let’s keep in touch

Figments of Creativity

I write about topics that inspire and move me forward, creatively and personally. It all comes together in one monthly newsletter.