Strategic advisory and creative direction for companies evolving without losing themselves.
When the work changes
faster than the story
You have built a business that no longer looks like the one you started. New offers and priorities have accumulated, while the brand still describes an earlier version of the company.
When there are already plenty of ideas on the table, the work becomes less about generating new ones and more about seeing what has substance.
I help you identify what is essential, make the decisions that have been waiting, and give the next phase a clear direction—before you spend time and money making the wrong thing.
Ways We Work Together
- 01A Clarity Session
A targeted session to unblock a high-stakes decision that has sat too long.
- 02A Season
Strategic advisory for work that has outgrown its current structure or identity.
- 03Fractional Creative Direction
Ongoing creative leadership for organizations, not isolated projects.
The projects outside the brief
Outside client work, I make things that give me room to follow ideas that don't belong in a brief. A lot of them begin with a journal from years ago, a memory, a feeling, or a question I haven't quite processed yet. From there, the work can move in different directions: poetry, music or visual storytelling, depending on what seems right. I like letting the form emerge from whatever the idea needs.
About
One practice, different rooms.
Literature taught me how to listen. Branding gave me a place to practice it.
I've spent decades helping organizations find what makes them distinct, while continuing to write and make work of my own.
Today, I work with founders and leadership teams who are too close to the work to see what has changed—and need someone who can step back, find the thread, and help determine what comes next.
Tell me what you're working through.
If you're at a point where something needs to change but you're not yet sure what, tell me what's happening.
Your perspective is the only thing that cannot be automated.