Creative Director & Writer

Lilian Santini, Creative Director based in Miami

Hi, I'm Lilian.

I’m a Creative Director, writer, and strategist.

For nearly a decade through The Copper Portico, I’ve helped founders and cultural institutions bring their visions to life, making sure their stories feel clear, beautiful, and true. 

Today, through Figments of Creativity, I use essays, music, and art to explore how we evolve and reinvent ourselves.

Because brands are built by people. And people are always evolving.

Collaboration

Creative Direction & Advisory

Guiding teams and leaders through seasons of transition, brand evolution, or structural pivots with clarity and calm momentum.

Brand strategy for skincare founders

01

Project & Narrative Leadership

Leading complex creative projects, from campaigns to multi-sensory launches. Best for: bringing a steady, experienced hand to unite vision and execution from concept to delivery.

Creative direction for wellness brands

02

Fractional Creative Leadership

Providing ongoing, high-level creative oversight and strategic partnership for organizations navigating growth or evolving their storytelling.

Engagement: seasonal, project-based, or as-needed basis.

Beauty packaging review

03

Fractional Creative Leadership

Ongoing creative direction and strategic partnership for evolving brands.

You get:
– Regular creative check-ins and leadership support
– Brand strategy and design guidance on retainer
– Quick-turn feedback and decision support for your team

Best for: organizations needing part-time creative direction and continuity

Engagement: monthly retainer or as-needed basis

Fractional creative leadership

04

SELECTED CLIENTS

What clients say

Lilian is one of the few partners I will without a doubt recommend every single time. From day one, they seemed to get exactly what we were doing. I knew what I was going to get before I ever even saw it.

- Sean, CEO of Tano Skincare
CONTACT ME

Shaping ideas that are clear, beautiful, and true.

I provide independent creative direction for leaders who value purposeful growth and deep storytelling. Let’s talk about what we can build together.