Hi, I'm Lilian.
I help founders and creative leaders who know their work is an extension of their own mind, and refuse to outsource their thinking to a generic trend.
You have built a business that no longer looks like the one you started. New offers, audiences, priorities, and possibilities have accumulated, while the brand still describes an earlier version of the company.
When there are already plenty of ideas, the work is not generating more. It is seeing what has substance and giving the next chapter a clear shape.
I help you identify what is essential, make the decisions that have been waiting, and turn direction into work your team can act on.
Work with Me
You have built a business that no longer looks like the one you started. New offers, audiences, priorities, and possibilities have accumulated—while the brand still describes an earlier version of the company.
When there are already plenty of ideas, the work is not generating more. It is seeing what has substance, deciding what belongs, and giving the next chapter a clear shape.
I help you identify what is essential, make the decisions that have been waiting, and turn direction into work your team can act on.
01 / A Clarity Session
For a decision that has been sitting too long. A focused working session for founders and creative leaders who need an experienced outside perspective before making their next move. This may be useful when you are:
• Considering a rebrand, repositioning, or new direction
• Choosing between competing ideas, offers, or opportunities
• Trying to understand why the brand no longer reflects the business
• Preparing for a launch, expansion, partnership, or period of visibility
• Feeling stuck in a decision that has become too close to see clearly
Before we meet, I review a short questionnaire and any materials that will help me understand the context. In the session, we identify the real question, separate the essential from the incidental, and determine what needs to happen next.
You leave with:
• A 90-minute or two-hour working session
• A recording of the conversation
• A concise written synthesis
• Clear priorities, decisions, and recommended next steps
01
02 / A Season
For work that has outgrown its current story, structure, or identity. A three-month advisory engagement for a founder, leadership team, institution, or creative practice in a period of meaningful change.
A Season creates room to look beneath the immediate request. Rather than rushing into a new identity, campaign, website, or plan, we examine what has changed, what remains essential, what has become noise, and what the work needs to become next.
This may be useful when:
• Your business has grown, but the brand still reflects an earlier version
• New products, audiences, services, or initiatives have made the organization feel fragmented
• Leadership needs alignment before engaging a design team or agency
• A founder’s original point of view is being diluted as the company grows
• You are entering a new chapter and need a stronger narrative, decision framework, or creative direction
The engagement is tailored to the situation, but typically includes working sessions, review of existing materials, selected stakeholder conversations, and a written point of view that gives the next phase structure.
By the end of the engagement, you have:
• A clear understanding of what has changed and what must remain
• Language for the next chapter of the organization or brand
• Decision principles to guide leadership, collaborators, and future work
• A practical direction for what to prioritize, build, revise, or leave behind
• A strategic and creative brief that can guide internal teams or an execution partner
02
03 / Fractional Creative Direction
For organizations that need ongoing direction, not another isolated project. A continuing partnership for companies and institutions whose brand is active across multiple initiatives, teams, partners, audiences, or channels.
This is for organizations that have outgrown managing brand work project by project. You may have internal marketing staff, outside vendors, agency partners, or a strong founder point of view—but need a senior creative partner to hold the larger picture and make sure the work remains coherent as it expands.
This may include:
• Setting creative direction for a new phase of growth, visibility, or change
• Guiding brand expression across campaigns, communications, environments, products, web, and customer experience
• Helping internal teams and outside partners make decisions that remain connected to the brand
• Reviewing work, shaping briefs, and identifying when a project needs more clarity before execution
• Building a practical roadmap for how the brand evolves over time
• Serving as a consistent steward of the organization’s voice, character, and visual direction
Typical structure:
• Monthly retainer
• Six-month minimum commitment
• Regular leadership and working sessions
• Defined availability for review, direction, and strategic decisions
• A shared roadmap that prioritizes the work requiring attention
03
Fractional Creative Leadership
Ongoing creative direction and strategic partnership for evolving brands.
You get:
– Regular creative check-ins and leadership support
– Brand strategy and design guidance on retainer
– Quick-turn feedback and decision support for your team
Best for: organizations needing part-time creative direction and continuity
Engagement: monthly retainer or as-needed basis
04
SELECTED CLIENTS
What clients say
Lilian is one of the few partners I will without a doubt recommend every single time. From day one, they seemed to get exactly what we were doing. I knew what I was going to get before I ever even saw it.
- Sean, CEO of Tano Skincare
CONTACT ME
Creative Direction with Purpose
I provide independent creative direction for leaders who value purposeful growth and deep storytelling. Let’s talk about what we can create together.