I help organizations make sense of change and imagine what comes next.
For most of my career, I've stood between an idea and the people who make it real. Now I'd like to bring that to questions about technology and the future.
Roles I'd like to explore
I'm looking for a role in special projects or strategy at an organization asking serious questions about technology and what it means for people. That could be a research institute, a foundation, a lab, or a cultural institution with room to experiment.
I'm open to full-time, part-time, or contract work, fully remote.
Finding the thread
I came to strategy through language. I studied literature, then spent years managing multilingual projects for researchers and international teams, learning how much can get lost between what someone says and what they mean.
For nearly ten years I ran my own branding studio, writing the briefs and hiring the designers who answered them. Our work often ended up on the web, so I learned to build in WordPress and Lovable and to work through problems alongside developers. Deciding when something was ready to leave the studio was the part I took most seriously.
Futures Lab
Experiments in thinking through what might be next.
I use futures-thinking methods to explore questions at the intersection of technology, creativity, identity, and human meaning. I design and build each prototype myself, because I'm interested in what an idea reveals when you can actually interact with it.
02 — In Case of Voice
An experiment in what happens when a decision about your voice has to outlive you.
What should you be able to decide about your voice after you're gone?
A speculative prototype about voice, memory, and decisions that have to survive their makers.
Projects outside the brief
Outside client work, I make things that give me room to follow ideas that don't belong in a brief. A lot of them begin with a journal from years ago, a memory, a feeling, or a question I haven't quite processed yet. From there, the work can move in different directions: poetry, music or visual storytelling, depending on what seems right. I like letting the form emerge from whatever the idea needs.
About
One practice, different rooms.
Literature taught me how to listen. Branding gave me a place to practice it.
I grew up in the Brazilian countryside, watching people and reading between the lines, and the habit stayed.
That attention turned out to be practical. I spent a year managing QA, and I'm still the one who notices the detail that's slightly off and remembers what everyone agreed to long after the meeting ends.
A little room for independent work
I still sit with a small number of founders and creators who are too close to their own work, to help them see what has changed.
See sessions →
Have something interesting in motion?
I'm looking for my next team, and I'm always glad to hear about thoughtful problems and the people trying to solve them.