Strategic advisory and creative direction for companies evolving without losing themselves.
I work with founders and creative leaders whose companies have changed faster than the story, structure, or identity around them.
Your perspective is the only thing that cannot be automated.
When the work changes faster than the story
You have built a business that no longer looks like the one you started. New offers, audiences, priorities, and possibilities have accumulated—while the brand still describes an earlier version of the company.
When there are already plenty of ideas on the table, the work becomes less about generating new ones and more about seeing what has substance.
I help you identify what is essential, make the decisions that have been waiting, and turn direction into work your team can act on.
The projects outside the brief
I write books, essays, poems, stories, and songs. I use new tools to give form to ideas that begin with me.
About
One practice, different rooms.
Literature taught me how to listen. Branding gave me a place to practice it.
I've spent decades helping organizations find what makes them distinct, while continuing to write and make work of my own.
Today, I work with founders and leaders who are deeply immersed in their work and need an outside perspective to bring the bigger picture into focus.
Tell me what you're working through.
If you're at a point where something needs to change but you're not yet sure what, tell me what's happening.