Hi, I'm Lilian.
I’m a Creative Director, Brand Strategist, and writer.
I work with beauty and wellness founders who want their brand to feel clear, cohesive, and ready to grow — not just beautiful, but consistent across packaging, product, and digital.
My approach blends strategy with intuition. I care about the technical details that make a brand work, and also about the feeling it leaves behind.
Writing is the other half of my practice. Through essays and reflections, I explore creativity, courage, and reinvention.
Because brands are built by people. And people are always evolving.
SERVICES
Brand Strategy & Identity
Shape a brand that feels as good as it looks.
You get:
– A complete brand strategy document
– Logo design and brand guidelines
– Ready-to-use marketing materials
Typical timeline: 6–8 weeks
01
Creative Strategy & Guidance
Support for founders and teams navigating what’s next.
You get:
– 1:1 strategy sessions (weekly or project-based)
– A tailored roadmap aligned with your goals
– Resources and creative support as you move through your transition
I guide teams and leaders through creative and brand transitions with clarity, structure, and a sense of calm momentum.
02
Project & Team Leadership
From campaigns to launches, I lead your creative from concept to delivery.
You get:
– Strategic oversight and project management
– Team alignment and workflow refinement
– Campaign execution from start to finish
Best for: short-term initiatives or projects with clear deliverables
Typical timeline: 2–12 weeks depending on scope
03
Fractional Creative Leadership
Ongoing creative direction and strategic partnership for evolving brands.
You get:
– Regular creative check-ins and leadership support
– Brand strategy and design guidance on retainer
– Quick-turn feedback and decision support for your team
Best for: organizations needing part-time creative direction and continuity
Engagement: monthly retainer or as-needed basis
04
SELECTED CLIENTS
What clients say
Lilian is one of the few partners I will without a doubt recommend every single time. From day one, they seemed to get exactly what we were doing. I knew what I was going to get before I ever even saw it.
- Sean, CEO of Tano Skincare
CONTACT ME
Creative leadership, on your terms
I help brands and teams find their way forward. Whether you are launching a new project, evolving an identity, or simply looking for a fresh creative perspective, I’m here to help you.