I help ambitious ideas find their way into the world.
Where I want to contribute
For most of my career, I’ve stood between an idea and the people who make it real, first as a project manager and later running my own branding studio. I’ve worked with AI since 2022 and trained in futures thinking with the Institute for the Future.
Now I’m looking to join a team exploring how technology is changing society and what we can do about it. I’m drawn to strategy and project work at research institutes, AI labs, foundations, and cultural institutions developing new ideas and putting them into practice.
I’m open to full-time, part-time, or contract roles. Fully remote.
Finding the thread
I came to strategy through language. I studied literature, then spent years managing multilingual projects for researchers and international teams, learning how much can get lost between what someone says and what they mean.
For nearly ten years I ran my own branding studio, writing the briefs and hiring the designers who answered them. Our work often ended up on the web, so I learned to build in WordPress and Lovable and to work through problems alongside developers. Deciding when something was ready to leave the studio was the part I took most seriously.
Futures Lab
Experiments in thinking through what might be next.
I use futures-thinking methods to explore questions at the intersection of technology, creativity, identity, and human meaning. I design and build each prototype myself, because I'm interested in what an idea reveals when you can actually interact with it.
02 — In Case of Voice
An experiment in what happens when a decision about your voice has to outlive you.
What should you be able to decide about your voice after you're gone?
A speculative prototype about voice, memory, and decisions that have to survive their makers.
Projects outside the brief
Outside client work, I make things that give me room to follow ideas that don't belong in a brief. A lot of them begin with a journal from years ago, a memory, a feeling, or a question I haven't quite processed yet. From there, the work can move in different directions: poetry, music or visual storytelling, depending on what seems right. I like letting the form emerge from whatever the idea needs.
About
One practice, different rooms.
Literature taught me how to listen. Branding gave me a place to practice it.
I grew up in the Brazilian countryside, watching people and reading between the lines, and the habit stayed.
That attention turned out to be practical. I spent a year managing QA, and I'm still the one who notices the detail that's slightly off and remembers what everyone agreed to long after the meeting ends.
Have something interesting in motion?
I'm looking for my next team, and I'm always glad to hear about thoughtful problems and the people trying to solve them.