About

ABOUT LILIAN

I help brands align their strategy, visuals, and voice—so they can grow with clarity and confidence.

As a Fractional Creative Director, I bring two decades of experience in brand storytelling, creative leadership, and design direction—without the overhead of a full-time hire.

When I’m not guiding brands, I’m walking my dachshunds, exploring new places, or recharging with a coloring book and a good playlist.

Lilian Santini
What Clients Count On

Strategy-led creativity
Calm under pressure
Fast, smart decision-making
Clear direction + leadership
Honest communication
Brands with soul, not spin

WHAT I DO

I help growing brands and creative teams turn vision into execution—with clarity, consistency, and results.

As a Fractional Creative Director, I lead:

  • Brand strategy

  • Visual direction

  • Creative team operations

I work on product launches, rebrands, and campaigns that need someone to own the creative process—without the cost or commitment of a full-time exec.

My role?
To bring structure to the chaos, elevate your brand, and make sure every creative decision supports your business goals.

I provide clear direction, delivered when you need it.

Who I Serve.

01

Design-forward brands in growth mode:

Companies in fashion, beauty, wellness, or tech needing creative direction for launches, campaigns, or evolving brand systems.

02

Cultural institutions and mission-driven orgs:

Museums, galleries, and nonprofits looking for brand consistency, audience connection, and senior-level creative oversight.

03

Companies in transition or rebrand:

Established businesses refreshing their brand, expanding globally, or navigating change—needing clear, cohesive creative leadership.

04

Small teams with premium standards:

Lean, in-house teams seeking high-level creative guidance—without committing to a full-time hire.

Digital Creative Director, Fractional Visual Strategist, Part-Time Brand Innovator, On-Demand Creative Consultant, Agile Design Leader
Let’s keep in touch

Figments of Creativity

Notes on branding, creativity, and the beauty of building a life that feels like yours.