About
ABOUT LILIAN SANTINI
I’m a Miami-based Creative Director, writer, and strategist. I moved to the U.S. from Brazil after college with $80 and a big appetite for possibility. I didn’t know exactly where I’d land, but I knew I was meant to build a life around taste, language, and making meaning. That’s still what I do.
For the past decade, I’ve helped founders, cultural institutions, and mission-driven teams translate complex visions into clear, beautiful, and true creative expressions. I’ve done this work through The Copper Portico, the creative agency I founded in 2017, and through direct partnerships with leaders who need calm, strategic creative leadership.
Today, as my own work evolves into writing, music, and multi-disciplinary storytelling through Figments of Creativity, I continue to partner selectively with teams navigating big transitions or bringing new visions to life.
If you are shaping a new idea or stewarding a legacy, let’s look at how we can move it forward with intention and a very sharp eye.
What You Can Expect
Effective strategy, sensory design
Creative direction with a point of view
Decisive leadership, less noise
Steady hands through brand transitions
Identity built with logic and soul
Work that feels tactile and true
HOW I WORK
Working with me is collaborative, intentional, and grounded in clear communication. Here’s what you can expect:
1. Discovery and Fit
We start with a conversation to define your goals, understand your challenges, and see if we’re the right fit.
2. Custom Roadmap
I develop a plan tailored to your needs—whether that means full brand strategy, creative direction, or project leadership. Every engagement is designed around your context, not a template.
3. Thoughtful Onboarding
Once we decide to move forward, I guide you through a structured yet simple onboarding process. You’ll know what to expect, what I need from you, and what happens next.
4. Collaboration in Motion
We work side by side through strategy sessions, creative reviews, and progress checkpoints. You’ll always have visibility into decisions, timelines, and deliverables.
5. Clarity and Continuity
We close with a clear summary of outcomes, next steps, and assets. From there, I can stay on as a creative partner, advisor, or fractional leader—depending on what serves you best.
Who I Partner With.
01
Visionaries & Legacy Brands
Founders and leaders anchoring expansive concepts who require a creative ally capable of balancing grand, ambitious vision with meticulous, high-level execution.
02
Global Studios & Publishers
Creative teams and media houses navigating major narrative transitions, property launches, or complex storytelling across multiple formats.
03
Cultural & Mission-Driven Institutions
Organizations operating at the intersection of art, history, and commerce that refuse to sacrifice deep, authentic storytelling for corporate noise.
my creative Practice
Figments of Creativity
Creativity doesn’t happen in isolation: it evolves through reflection, exploration, and play.
This is the space where I share the creative, personal, and poetic side of my work.