About
ABOUT LILIAN
I help brands align their strategy, visuals, and voice—so they can grow with clarity and confidence.
As a Fractional Creative Director, I bring two decades of experience in brand storytelling, creative leadership, and design direction—without the overhead of a full-time hire.
When I’m not guiding brands, I’m walking my dachshunds, exploring new places, or recharging with a coloring book and a good playlist.
What Clients Count On
Strategy-led creativity
Calm under pressure
Fast, smart decision-making
Clear direction + leadership
Honest communication
Brands with soul, not spin
WHAT I DO
I help growing brands and creative teams turn vision into execution—with clarity, consistency, and results.
As a Fractional Creative Director, I lead:
Brand strategy
Visual direction
Creative team operations
I work on product launches, rebrands, and campaigns that need someone to own the creative process—without the cost or commitment of a full-time exec.
My role?
To bring structure to the chaos, elevate your brand, and make sure every creative decision supports your business goals.
I provide clear direction, delivered when you need it.
Who I Serve.
01
Design-forward brands in growth mode:
Companies in fashion, beauty, wellness, or tech needing creative direction for launches, campaigns, or evolving brand systems.
02
Cultural institutions and mission-driven orgs:
Museums, galleries, and nonprofits looking for brand consistency, audience connection, and senior-level creative oversight.
03
Companies in transition or rebrand:
Established businesses refreshing their brand, expanding globally, or navigating change—needing clear, cohesive creative leadership.
04
Small teams with premium standards:
Lean, in-house teams seeking high-level creative guidance—without committing to a full-time hire.
Let’s keep in touch
Figments of Creativity
Notes on branding, creativity, and the beauty of building a life that feels like yours.