Figments Club
Creative notes for humans building something meaningful.
Welcome to Figments of Creativity: my evolving collection of essays, stories, and practical reflections for anyone navigating growth, change, and the creative life.
Here, I share what I’m learning in real time: branding wisdom, behind-the-scenes moments, personal turning points, and honest notes on building a business (and a life) with intention.
Whether you’re a founder, a creative, or simply curious about how to do things differently, you’re welcome here. Read what resonates. Take what you need. And if you want to go deeper, you’re always invited to join the club at figments.club for new essays, resources, and a community of thoughtful builders.

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When the life you built stops fitting by Lilian Santini
For those standing at the edge of what’s next.
Read on SubstackHow to clarify your brand voice in 3 simple steps by Lilian Santini
So you can write with confidence, not second-guessing
Read on SubstackA Town of 12,000 Saints by Lilian Santini
Where time moved slowly, the air smelled like bread and prayer, and I first learned how to want more.
Read on Substack