Brand Strategy and
Creative Direction
For Brands In Motion

Lilian Santini | Creative Director and Brand Strategist based in Miami

Hi, I'm Lilian.

I’m a Creative Director and Brand Strategist based in Miami, partnering with brands and creative teams worldwide. I help organizations find clarity, alignment, and creative momentum for what’s next.

My work combines strategic thinking with creative direction, guiding brands through moments of transformation with coherence, emotion, and intelligence.

If you’re reimagining what’s next for your brand, I’m here to help you get there with focus and creativity.

SERVICES

Brand Strategy & Identity

Shape a brand that feels as good as it looks.

You get:
– A complete brand strategy document
– Logo design and brand guidelines
– Ready-to-use marketing materials

Typical timeline: 6–8 weeks

Coral Gables branding consultant

01

Creative Strategy & Guidance

Support for founders and teams navigating what’s next.

You get:
– 1:1 strategy sessions (weekly or project-based)
– A tailored roadmap aligned with your goals
– Resources and creative support as you move through your transition

I guide teams and leaders through creative and brand transitions with clarity, structure, and a sense of calm momentum.

Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

02

Project & Team Leadership

From campaigns to launches, I lead your creative from concept to delivery.

You get:
– Strategic oversight and project management
– Team alignment and workflow refinement
– Campaign execution from start to finish

Best for: short-term initiatives or projects with clear deliverables

Typical timeline: 2–12 weeks depending on scope

Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

03

Fractional Creative Leadership

Ongoing creative direction and strategic partnership for evolving brands.

You get:
– Regular creative check-ins and leadership support
– Brand strategy and design guidance on retainer
– Quick-turn feedback and decision support for your team

Best for: organizations needing part-time creative direction and continuity

Engagement: monthly retainer or as-needed basis

Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

04

SELECTED CLIENTS

What clients say

“We had the pleasure of working with Lilian on multiple significant projects. Each one was executed with a level of professionalism and creativity that exceeded our high expectations. What stood out most was her team’s ability to truly grasp the essence of our needs, making the entire process seamless and enjoyable. Their proactive approach minimized the need for constant oversight, allowing us to trust in their capability to deliver exceptional results consistently.”

- Asher, CEO of Novis Living
CONTACT ME

Creative leadership, on your terms

I help brands and teams find clarity, elevate their story, and move forward with confidence. Whether you’re building a new brand, evolving your identity, or shaping what’s next.