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Creative Leadership
for Evolving Brands

Lilian Santini

Hi, I'm Lilian.

I help companies refine their brand strategy, elevate their visual identity, and align creative execution with business goals. As a Fractional Creative Director, I provide high-level creative leadership without the overhead of a full-time hire. My expertise spans brand positioning, design direction, and campaign oversight, ensuring every detail aligns with the company’s vision. With an international perspective and deep industry knowledge, I translate complex ideas into seamless, compelling brand experiences. My clients value how effortlessly I bring clarity, cohesion, and results, making their brands stand out with confidence.

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SERVICES

Creative Strategy and Direction

Think of this as your creative compass. I work alongside you to shape ideas that not only look good but make sense for your business. It’s about creating work that matters and turning your vision into something that catches eyes and opens wallets.

Innovative Creative Leadership, Trendsetting Visual Design, Modern Brand Strategy, Dynamic Creative Expression, Inspiring Visual Art, Bold Creative Concepts

01

Brand Management

Your brand isn’t a one-time project: it’s a living, breathing part of your business that needs consistent care and attention. I stick around as your creative partner, helping your brand evolve and stay strong as your business grows. Whether you’re just starting out or scaling up, I make sure your brand keeps up with where you’re headed.
Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

02

Project Leadership

Big creative projects can feel overwhelming. I’m here to make them feel manageable. Drawing on my project management background and creative network, I coordinate all the moving parts while keeping everything on track and on brand.
Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

03

Team Development

Great creative work comes from great teams. I help build and guide creative groups that click, bringing together the right freelancers for your project or assisting your in-house team level up their game.
Strategic Brand Development, Holistic Marketing Strategy, Creative Branding Expert, Visual Brand Identity, Impactful Brand Messaging, Professional Brand Design

04

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PRAISE

“We had the pleasure of working with Lilian on multiple significant projects. Each one was executed with a level of professionalism and creativity that exceeded our high expectations. What stood out most was her team’s ability to truly grasp the essence of our needs, making the entire process seamless and enjoyable. Their proactive approach minimized the need for constant oversight, allowing us to trust in their capability to deliver exceptional results consistently.”

- Asher, CEO of Novis Living
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Strategic creativity, on demand

Need high-level creative leadership without the full-time commitment? I help brands refine their vision, elevate their storytelling, and execute with clarity. Let’s discuss how a Fractional Creative Director can bring the expertise you need, when you need it.

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