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counter-intuitive: The Beauty Brand Playbook
Counter-Intuitive is where brand strategy meets real life: the operations, the hard calls, and the creative systems behind beauty brands that actually work.
Here you’ll find what no one tells you: how to lead your brand instead of chasing it, why pretty alone won’t save you, and what happens between the mood board and the shelf.
It’s for beauty and wellness founders who want to build something that lasts. Subscribe for essays, behind-the-scenes breakdowns, and a smarter way to scale.
Figments of creativity
Figments of Creativity is a living collection of essays, stories, and reflections for those drawn to the creative path.
Here you’ll find pages from old diaries, poems that listen more than they speak, and stories that drift toward the impossible.
It’s a space for those who make meaning out of wonder—who seek voice, connection, and a gentler way of creating.
Come in, take what resonates, and subscribe for new essays, resources, and a community in motion.