It was a pleasure to work with CPI Property Advisors on the creation of their brand identity. CPI is a young property management company that developed a customizable software to make the process more effective, efficient and profitable to investors and owners.
Based on their values, we incorporated in their brand identity the concept of dialogue, communication, efficiency and profitability. For the creation of the symbol, we relied on the initials “CPI”. We interconnected these letters and created a similar format for all of them, along with a dialog balloon, which in the logo works as the drop of the “I” and the negative space of the “P”. The “P” shape also has the shape of a dialog balloon, symbolizing communication. We also added a “mirror” of the “P” shape, creating a symbol of infinity, illustrating the company’s continued connection with the customer. The symbol has 4 shapes – representing their properties. When this mirrored shape was created, the symbol as a whole took the form of an arrow, which represents efficiency, profitability, and growth.
For the font, we chose something cleaner and geometric, but still modern and formal. In the initials “CPI” we used a stylized version of the font to give more personality to the brand.
Much of the personality of this logo comes from the colors. We used a gradient because it complements the logo concept. The beginning of the arrow is more transparent, and then darker, symbolizing growth, advancement and improvements. We created two different poles using yellow and blue, and they blend in the center to illustrate the connection environment between the company and the client. Each “block” has a different color to illustrate the different types of real estate.
Yellow is associated with intelligence and energy: it stimulates logical reasoning, contributing to decision making. In its slightly darker tone, it’s related to success. Dark blue is associated with stability and experience; it also symbolizes trust, loyalty and wisdom. The brown, which was created between the gradient of yellow and blue, is linked to quality and safety, and encourages order and organization.
Meseydi Machado is a bilingual realtor offering personalized services in Spanish and English in Altamonte Springs, Maitland and Longwood. Originally from Puerto Rico, Meseydi has been a Florida resident for 23 years and loves assisting others to find their dream home.
This logo design was inspired by “For Sale” property signs – our goal was to develop a modern and minimal logo, yet formal and professional.
We illustrated a palm leaf and a flamingo to create a tropical essence, since her clients are looking to build their real estate portfolio with acquisitions in Florida. A person who acquires a property not only lives the experience of it, but the experience of the place as well, so the flamingo pops out of the sign to symbolize this experience.
We chose a clean font that conveys reliability; its elegant geometry adds a touch of fineness and sophistication to the logo.
For the colors, we chose vibrant tones to give energy to the brand.