Laurie Sylvia

Laurie is a self-love coach with the goal to help women tap into the love that is within, strive to achieve their potential and guide them to honor who they are as a beautiful person.

Her coaching approach is about focusing on where you are today, where you want to be and what it will take to get there. Her clients are guided down a path of self discovery, acceptance and love.

Laurie Sylvia life coach branding

The objective was to create a minimal logo that could convey the essence of the brand. The logo was developed based on the tree of life, Laurie Sylvia’s initials, “LS”, the lozenge shape, and the bridge.

Symbolizing growth and the moments of life, a simplified and geometric shape of tree was designed, inspired by the tree of life. Its square shape is related to balance, stability, and reliability. To represent the tree branches, a set of lines was created with the initials. This shape was quadruplicated, creating a lozenge for the tree crown, which is associated with femininity.

Laurie Sylvia life coach branding

A vertical line, illustrated as the tree trunk and expressed as the bridge that connects where you are to where you want to be, divides the logo into two sides and connects them; there’s a blank space between these two sides to indicate the space that would be connected, filled.

The thin lines were used for simplicity, fineness and pleasing aesthetics.

Lilian is an absolute genius. I wasn’t sure which direction I wanted to go with my brand. She asked detailed questions, listened to what my wants/needs were and communicated with me during every step of the process to ensure I was in love with what she was creating. She designed something that I know embodies who I am and what I represent. What she did for my business and image has set me apart from others in my industry. I cannot express how dedicated she is to making her clients satisfied and the level of detail she provides in order to make a well rounded brand for any business. Her strategy and implementation is stellar.

Laurie Sylvia
Laurie Sylvia life coach branding

Tijuana Toledo

Tijuana Toledo is a certified life coach with the mission to honor each client and meet them exactly where they are at in life. She has a strong clinical background and truly connects with people and understands them. Her former clients have a changed mind and heart connect that life happens through them, not to them.

The goal of the project was to create a sophisticated, elegant, and modern logo that could translate the essence of the brand. The logo was developed based on four elements: metamorphosis, change, focus, and connection.

Tijuana Toledo life coach branding

Representing transformation, a looping with two different colors was created, giving the idea of a person who transformed its way of thinking and living. Symbolizing change and movement, Tijuana Toledo’s initials were designed in a three-dimensional shape with different thickness from start to finish. The two round shapes creating a looping was inspired by an eye configuration, representing focus and the necessity to pay attention to the moment, to life. As a final touch, all the lines were connected characterizing the connection between coach and coachee.

Tijuana Toledo life coach branding

I thank you for ALL that you do as you were put in my path for a reason. You have exemplified superior work ethic and professionalism. Your creative mind and knowledge demonstrate you have my best interest as I brand and grow my business. Amazing work Lilian!

Tijuana Toledo

Debbie Rodriguez

Your brand is more than just a logo and color palette – it’s an experience that communicates the essence of what you represent. We were delighted to work with Debbie Rodriguez on the collateral for her new brand, Debbie Magic. ✨

The goal was to bring the core values and personality of @debbiemagic_ to life and optimize her social media strategy. Here are some of the pieces from this project.

Collateral Material


Social Media Covers


You are SPECTACULAR. You’ve been so supportive, every step of the way. And you’ve patiently and generously created a brand identity that honors my vision and truly brought it to life. Thank you so, so much!

Debbie Rodriguez

Instagram Cover Stories