You Do You is a beauty brand passionate about creating upscale products that are natural and speak to everyone’s uniqueness. The company embodies fun and joy, embracing authenticity while being environmentally friendly.
The objective was to create a minimal logo that could translate de essence of the brand. The logo was crafted based on handwritten styles and a wavy hair concept, transmitting a natural and relaxing look. We played with curvy lines across the brand applications, giving the feeling of femininity, movement and joy we want the ideal client to have in their day to day life.