Tijuana Toledo is a certified life coach with the mission to honor each client and meet them exactly where they are at in life. She has a strong clinical background and truly connects with people and understands them. Her former clients have a changed mind and heart connect that life happens through them, not to them.
The goal of the project was to create a sophisticated, elegant, and modern logo that could translate the essence of the brand. The logo was developed based on four elements: metamorphosis, change, focus, and connection.
Representing transformation, a looping with two different colors was created, giving the idea of a person who transformed its way of thinking and living. Symbolizing change and movement, Tijuana Toledo’s initials were designed in a three-dimensional shape with different thickness from start to finish. The two round shapes creating a looping was inspired by an eye configuration, representing focus and the necessity to pay attention to the moment, to life. As a final touch, all the lines were connected characterizing the connection between coach and coachee.
I thank you for ALL that you do as you were put in my path for a reason. You have exemplified superior work ethic and professionalism. Your creative mind and knowledge demonstrate you have my best interest as I brand and grow my business. Amazing work Lilian!Tijuana Toledo