Oli brand identity - Lilian Santini

Oli is a virtual assistant designed with the hospitality industry in mind. It’s a venture led by Kmeleon, a Miami-based startup passionate about technology and innovation. Through voice and text, Oli handles questions from guests, gathers insights and predicts new customer trends.

Our goal while designing Oli’s brand identity was to convey a friendly and sleek personality that resonated with guests and staff. We wanted Oli to be lively and relatable without giving it the appearance of a bot.

The result was a minimalistic look with dynamic lines that gave the logo an active presence. We played with the idea of radio frequency modulation, considering the connection Oli creates with the user through sound waves.

Both navy blue and violet are colors that evoke feelings of intelligence and confidence; violet is also associated with creativity, and it brought depth to the design as an accent color.