Our team was thrilled to work with Noelia Garasievich on this beautiful project!✨
Noelia is a vibrant intercultural communication consultant, mainly assisting Swedes in communicating with companies in different countries, softening cultural shocks. Her mission is to help individuals and companies in the private and public sector communicate more effectively in intercultural meetings.
She has lived half of her life in Argentina, and the other half in Sweden, what gives her a fresh perspective as an intercultural trainer. Her trainings are always characterized by positive energy, enthusiasm and passion.
The goal was to create an elegant and sophisticated logo that could translate the essence of her brand. The logo was inspired by a peacock feather, representing freedom, courage, and bravery. The peacock’s eye in the feather, specifically, symbolizes awareness and perception, embodying the senses used to see the connections and auras, relating to how Noelia connects with her clients.
The feather also represents lightness, and when incorporated into the project, brings movement and fluidity. The gold circle with watercolor elements was created to represent the world and the different cultures, as well as the globe and the continents. When put together, all these elements convey Noelia’s passion and knowledge for the authentic work she does.
Shades of blue were chosen to convey formality while keeping the lightness of the brand. Blue is associated with stability, confidence, wisdom and sincerity. Gold was applied to add sophistication to the brand, and it has a deep meaning, inspiring knowledge, spirituality and a deep understanding of oneself and the soul.
This project brought me a lot of joy and we’re very happy with the results!