Laurie Sylvia

Laurie Sylvia life coach branding

Laurie is a self-love coach with the goal to help women tap into the love that is within, strive to achieve their potential and guide them to honor who they are as a beautiful person.

Her coaching approach is about focusing on where you are today, where you want to be and what it will take to get there. Her clients are guided down a path of self discovery, acceptance and love.

Laurie Sylvia life coach branding

The objective was to create a minimal logo that could convey the essence of the brand. The logo was developed based on the tree of life, Laurie Sylvia’s initials, “LS”, the lozenge shape, and the bridge.

Symbolizing growth and the moments of life, a simplified and geometric shape of tree was designed, inspired by the tree of life. Its square shape is related to balance, stability, and reliability. To represent the tree branches, a set of lines was created with the initials. This shape was quadruplicated, creating a lozenge for the tree crown, which is associated with femininity.

Laurie Sylvia life coach branding

A vertical line, illustrated as the tree trunk and expressed as the bridge that connects where you are to where you want to be, divides the logo into two sides and connects them; there’s a blank space between these two sides to indicate the space that would be connected, filled.

The thin lines were used for simplicity, fineness and pleasing aesthetics.

Lilian is an absolute genius. I wasn’t sure which direction I wanted to go with my brand. She asked detailed questions, listened to what my wants/needs were and communicated with me during every step of the process to ensure I was in love with what she was creating. She designed something that I know embodies who I am and what I represent. What she did for my business and image has set me apart from others in my industry. I cannot express how dedicated she is to making her clients satisfied and the level of detail she provides in order to make a well rounded brand for any business. Her strategy and implementation is stellar.

Laurie Sylvia
Laurie Sylvia life coach branding