How AI is Revolutionizing the Digital Marketing Landscape

It seems like every day, we’re hearing about a new way that artificial intelligence (AI) is being used to change the way we do business.

And if you think about it, that makes sense: AI has been around for decades now, but only recently has it become accessible to the average company. And now that it’s accessible, companies are finding all sorts of creative ways to use it. AI can help you target your customers more effectively and efficiently than ever before.

AI and Digital Marketing: What’s the Connection?

The connection between AI and digital marketing is simple—digital marketing relies on algorithms to determine who receives which ad and when. And those algorithms are getting smarter every day. With the help of AI, companies can now target their customers with far greater precision than ever before.

By using data collected about their customers’ online behavior, such as browsing history and location data, companies can make inferences about what kind of content or product might be relevant for them at any given moment in time (e.g., “You’ve been checking out travel sites lately; here’s an ad for an airport shuttle service!”).

This process has been called “machine learning,” because the machine is “learning” from its environment—and it gets smarter every time it’s fed new information.

The future of AI in digital marketing is bright

It’s true that AI is still in its infancy, but it’s also true that the future is looking bright. As more and more marketers and business owners begin to realize the power of this technology, we expect to see even more growth in the field.

If you’re interested in learning more about what AI can do for your business, don’t hesitate to reach out!